We are proud to announce the opening of our new second location in St. Cloud with a week long celebration! Stop by to receive up to 50% off on select frames with lens purchase and sign up for door prizes all week long. Monday-Wednesday Stop by to View Entire Frame...

We are proud to announce the opening of our second location in St. Cloud. Located just off 33rd St S across from Tech High School. Watch for more information and updates on our social media feeds.

There's nothing better than jumping into a pool, lake, river, or any body of water really, on a hot summer day. Swimming is great for your health; it's easy on your joints while still being a great full-body workout. However,...

Summertime is pretty much the highlight for most people, adults and children alike. Barbeques, swimming, summer vacations, holidays, and sunshine just make this time of year a general favorite. That said, summer does require a bit of precaution. We've got sunscreen to...

Whether we're working, gaming, browsing, or binge-watching, chances are a day doesn't go by where we don't spend a large amount of time staring at a screen. If fact, according to a market research study, people spend more than 11 hours a day interacting with...

Most people only think of tears when we see or feel them rolling down cheeks. Tears are associated with emotions. However, tears are essential to eye health and they are pretty underrated. Tears are more than water and they're more than an expression of...

Is there anything more refreshing than when the snow begins to melt and the weather begins to warm? The answer is definitely no. It means that summer is right around the corner and that it's time to put away the hats and scarves for summer accessories! The best summer...

There's no doubt about it, dryness and winter go together almost as well as a hat and gloves. Our skin is a little more dry, our hair is a little duller, and our eyes just feel more irritable. Eyes tend to get the brunt of the harsh weather; we bundle up our hands,...

Whether you're worrying about reapplying your sunscreen or concerned about the road conditions after a particularly bad winter storm, the weather impacts our lives in a variety of ways. Our eyes get no reprieve when it's cold outside; if it's not the cold air and...